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Perrier, fou de soleil ?

  • Year : 1978
  • Country of the poster : France
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Bernard Villemot
  • Printer : Lalande Courbet Wissous
  • Printing process : lithography
  • Smaller ≤ 47 X 63 ≤ 47 X 63"
About 2 inches more on each side for the covering *

2 500 €

Original Perrier poster "Fou de Soleil" drawn by Bernard Villemot in 1978.

The famous illustrator Bernard Villemot collaborated with the French mineral water brand Perrier for numerous advertising campaigns from 1965 onwards.

Among them, this poster from 1978 depicts a couple embracing on a beach. It shows the inspiration of its masters Paul Colin, Leonetto Cappiello and Cassandra, which stands out with a plain background accompanied by a silhouette minimalist and evocative. Villemot's style is particularly identifiable by its clean lines, warm colours and play on the curve.

Here he inaugurated the slogan "Crazy about the sun?", which he would later revisit in other campaigns and which became "It's crazy".

Original title Perrier, you sun freak?
Year 1978
Country of the film France
Country of the poster France
Poster designer Bernard Villemot
Printer Lalande Courbet Wissous
Printing process lithography
Actual size (inches) 120 x 160
Condition excellent
Presentation on linen

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