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Bitter Campari View larger

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Bitter Campari

  • Year : 1922
  • Country of the poster : Italy
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Cappiello
  • Printer : Devambez - Paris
  • Printing process : lithography
  • Signed : yes
  • Smaller ≤ 27 X 39 ≤ 27 X 39"
  • Smaller ≤ 55 X 78 ≤ 55 X 78"
About 2 inches more on each side for the covering *

4 800 €

Original poster of 1922 by Leonetto Cappiello for Bitter Campari.

Using Cheret's simplicity and energy and Toulouse-Lautrec's caricature as models, Leonetto Cappiello is cknown as one of the fathers of modern advertising. Installed in Paris in 1898, he began his career as a cartoonist for newspapers before his career as a poster artist began the following year and continued until the 1930s.

For the art critic Joseph Uzanne, the process used by Cappiello in his sketches is as follows: "the unified line, alternately enlarged or sinuous, serpentine or persifleur, something like the expressive grimace of an amusing figure, the ingenious relief of a sparkling parody".

Cappiello rejects the finicky details of Art Nouveau and focuses on creating a simple, often humorous or bizarre image that is meant to immediately capture the viewer's attention and imagination. He writes that "Surprise is the basis of advertising; it is his necessary condition". His mischievous figures on a black background mark the ascendancy of a style that dominated the art of the Parisian poster until the advent of Art Deco.

Original title Bitter Campari
Year 1922
Country of the poster Italy
Poster designer Cappiello
Vintage poster original
Printer Devambez - Paris
Printing process lithography
Actual size (inches) 69 X 99 cm
Condition excellent
Presentation on linen
Signed yes
Brand Campari
Product Bitter Campari

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